Make an analysis of our MKT (social media, events, UR, infopartnership) for the term 23.24 with statistics. Present your conclusions and ideas to improve them.
Make a SWOT analysis of MKT in SPUEF SQUAD for the past 3 years. How can you increase strengths, downplay weaknesses, utilize opportunities, and mitigate threats?
What can we learn from other LCs? Talk to at least 3 VP MKT from other LCs and make conclusions
What channels of attraction can we use that we haven't yet? What channels will you focus on next term, why? How do you plan to work with them?
How to make 100 SU every day? Create 5 initiatives.
Create a Customer Journey Map of our customers and present ideas to improve every stage.
Present the structure of your department and their JD.
Make the analytics of MTM, MBD, MRV, MoGT and MoRV synergies between VPs, TLs, members. What system, of work do you want to make?
Name your synergies during your work. How will you work on it? What are the MoSes?
Present your MKT strategy and timeline for the next term.
